The National Assembly passed a law in July 2001 creating the Gambia Tourism Authority, which is responsible for promoting, developing, regulating, and managing the country’s tourism industry.

They include hospitality providers, tour operators, and the entertainment industry. The Gambia Tourist Board is in charge of providing one-stop shopping and is aggressively marketing and encouraging foreign and domestic investment in the travel and jaunting sector. Also, they collaborate with their European counterparts to provide sustainable tourist goods and services for Africa.

The official jaunting organization of The Gambia, a small country in West Africa that has recently gained popularity as a travel destination, is called The Gambia Tourism Board (GTBoard). The board is in charge of managing the country’s jaunting business, as well as promoting and marketing The Gambia as a travel destination.

The firm is essential in promoting The Gambia’s world-famous beaches, pleasant weather, and rich cultural history to travelers from all over the world. To market travel packages, events, and other activities that highlight the best of what here offers, the board collaborates with travel companies, airlines, and others in the tourism sector.

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Functions

The board is in charge of the following duties;

Support the development of tourism infrastructure 

Supporting the growth of The Gambia’s tourism infrastructure is one of their main responsibilities. This involves constructing and maintaining tourist infrastructure including hotels, restaurants, and transportation networks in collaboration with public and private sector partners. By offering workers in the tourism sector training and other forms of support, the board also seeks to raise the standard of services provided to visitors.

Regulate the tourism industry 

The GTBoard’s oversight and regulation of Gambia’s tourist sector is another crucial duty. Hotels, tour companies, and travel agencies are examples of tourism-related enterprises that must obtain licenses and register. To guarantee that tourists receive secure services of the highest caliber, the board also works to enforce industry norms and rules.

The GTBoard is in charge of a variety of additional tasks that contribute to the expansion and improvement of Gambia’s jaunting industry in addition to these primary duties. They consist of:

Marketing and promotion

To advertise the nation as a jaunting destination, the board creates and carries out marketing programs. This includes public relations efforts, social media outreach, and other initiatives meant to promote the nation’s tourist attractions and entice travelers to go there.

Research and data collection

The board studies and compiles information on this nation’s tourism trends and patterns. This data is used to monitor the performance of the industry over time and to help formulate policies and strategies for the jaunting sector.

Tourism planning and development

The board develops plans and policies that support the expansion and development of the tourist sector in The Gambia in collaboration with other stakeholders and governmental authorities. This entails creating plans for the growth of a sustainable tourism industry, locating prime investment prospects, and enhancing the regulatory framework for the industry.

Tourism industry advocacy

The firm is the main advocate for policies and initiatives that promote the expansion and development of the tourism industry in The Gambia. This entails advocating for financing and other resources to support the expansion of the tourism industry. Also, working with government representatives and other stakeholders to craft policies that encourage tourism growth and investment.

Conclusion 

In general, the Gambia Tourism Board is vital to the growth and development of the country’s tourism sector. The board aids in bringing tourists to The Gambia, generating employment opportunities, and fostering sustainable development for the entire nation. This is achieved by promoting the nation’s tourist attractions, assisting with the development of the industry’s infrastructure, and regulating the sector to ensure high-quality services.