The Confederation of Moroccan Enterprises (CGEM) is a public and private sector business advocacy and representation organization in Morocco. With more than 33,000 members nationwide, including big businesses, SMEs, and professional associations, it was founded in 1947 and serves as the principal voice of the Moroccan private sector.
The CGEM represents Moroccan businesses in communications with the government and other stakeholders as the country’s top business association. Through collaborating with government officials on economic and social policies, the group seeks to advance the interests of its members and enhance the business environment in Morocco. The goal of the CGEM is to promote the competitiveness of the Moroccan economy on a national and worldwide scale. This will be achieved while fostering an environment that is conducive to the growth of Moroccan firms.
The organization is a member of several international organizations such as the International Chamber of Commerce (ICC), the International Organization of Employers (IOE), the Arab Labor Organization (ALO), and more.
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Structure
The structure of the organization places a President at its helm, assisted by a Vice-President, Secretary-General, and Treasurer. The highest decision-making body of the organization is its General Assembly. It is made up of representatives of its members and meets once a year to elect the executive board and approve the organization’s budget and strategic plan.
The organization includes several committees that concentrate on different industries, topics, and concerns such as global commerce, SMEs, business, the digital economy, and CSR. These groups attempt to pinpoint and take on certain issues and opportunities that are pertinent to their industry or problem. They also support the policy suggestions made to public bodies by the CGEM.
Functions
The activities of this firm can be roughly divided into four categories: advocacy, networking, information dissemination, and capacity building.
Advocacy
Through lobbying for laws and policies that benefit Morocco’s business sector, this firm has a significant impact. It collaborates closely with the legislature, the executive branch, and other stakeholders to foster an environment that welcomes investment and growth. Tax reform, labor law reform, access to financing, and trade policies are a few of the particular areas that CGEM concentrates on.
Networking
Businesses can connect and forge productive ties using the firm’s platform. It plans a variety of activities that give members the chance to network with one another, share ideas, and investigate new business opportunities. These activities include conferences, seminars, and business missions.
Information dissemination
Information on economic, commercial, and policy topics that are important to its members is gathered and shared by this firm. It releases a variety of publications and research on subjects like investment prospects, industry trends, and legislative changes. Additionally, it keeps a website and a social media presence that offer the most recent details about its activities and the Moroccan business scene.
Capacity building
To aid Moroccan enterprises in enhancing their capabilities and competitiveness, this firm provides a variety of training and capacity-building programs. The subjects covered in these degrees range from management to marketing to finance to entrepreneurship. To encourage entrepreneurship and aid in the creation of a trained workforce, they also collaborate closely with universities and other educational institutions.
In addition to its primary duties, they participate in several projects and alliances that support Morocco’s social responsibility and economic development. For instance, it has started many projects to support CSR and sustainable development, such as the “Green Business” campaign, which urges Moroccan businesses to embrace green business practices. Also, it has collaborated with other groups to boost innovation and entrepreneurship, such as the “Innov Invest” initiative, which offers funding and assistance to inventive start-ups.
Conclusion
In general, the Confederation of Moroccan Enterprises (CGEM) is vital to the growth of the Moroccan private sector. It works to establish a business-friendly environment that promotes investment, growth, and job creation through its advocacy, networking, information distribution, and capacity-building efforts. CGEM will undoubtedly continue to play a significant role in determining Morocco’s economic future as the country develops and grows.
